Experience

• Senior UI/UX Designer at Instituto de Pesquisas Eldorado

  Campinas, São Paulo, BR

  February 2023 - Present

  • Led a team of 4 designers, supervising the development of the visual identity and artistic direction for educational games in mobile, desktop and VR.
  
  • Developed intuitive and engaging user interfaces, wireframes, HUD, icons and all types of visual elements.
  
  • Collaborated with multidisciplinary teams, including developers, 3D artists, and educators, to integrate educational elements cohesively and effectively within the game in Unity.
  
  • Instructor and mentor at Apple Developer Academy residence in mobile and embedded game design projects in Unity and native platforms. Guidance in design project methodologies (Design Thinking, Design Sprint), HIG, art and design fundamentals (concept, interface, typography, gestalt and usability).

• UI/UX Designer at iFood

  São Paulo, São Paulo, BR

  January 2021 - February 2023

  • Redesigned the restaurant promotions platform, leading to a 21% increase in organic user investment and 22k restaurants (new and churn) joining the plataform.
  
  • Conducted more than +40 user research interviews with base and key restaurants to gain user insights and improve the plataform.
  
  • Developed wireframes and prototypes that accurately reflected the desired user experience.
  
  Promotional experiences within the Loyalty team at iFood, focusing on customer acquisition and retention strategies.
  
  • Main designer in projects like iFood Club and in iFood Monthly Subscription, enhancing user engagement and loyalty.
  
  • Actively contribute as an ambassador for The Design Zone (TDZ), orchestrating engaging activities and workshops for over 70 designers on a monthly basis.
  
  • Selected for the Mobile Dream program within the Movile Group, participating in career, management, and development training sessions, significantly contributing to professional growth.
  

• Intern UX/UI Design at Apple Developer Academy

  Campinas, São Paulo, BR

  February 2019 - December 2020

  • Emphasis on UX/UI design, teamwork collaboration and entrepreneurial vision.
  
  • Designed, developed and released 7 mobile applications on the app store.
  
  • Worked in various stages of production: development utilizing challenge-based learning (CLB) framework, implementation of user interfaces and interactive elements, design using agile methodologies, creation of user-centric solutions, and discussion of interfaces based on Apple's Human Interface Guidelines (HIG).